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Learn to Visual Merchandise
like a professional

Welcome to Visual Merchandising Courses

After 25 years industry experience working for London retailers; Harrods, Selfridges, Harvey Nichols and Marks & Spencer,
I feel it’s important to pass on my industry knowledge to other aspiring Visual Merchandisers.

Both my online and in person courses give both our retail customers and students current industry knowledge
and techniques to help them thrive as Visual Merchandisers!

The online visual merchandising courses are the best way for our students who are based all over the world,
to learn how to create compelling window displays & instore visual merchandising that drives more sales, attracts new and existing customers.

I also offer in person courses which can be held at your retail or business premises, these are tailored to meet your specific learning requirements.

Visual Merchandising Courses are an excellent way to learn how to professionally maximise your product displays, improve store layouts and generate more sales.

Discover the effective techniques to create aspirational visual merchandising for both physical stores and E- Commerce shops.

Understand the true science behind Visual Merchandising and tap into your customers psychology!

Protect my work

Online Courses

Live online classes learning how to Visual Merchandise and Window Dress like a professional all from the comfort of your home, work or office, bespoke courses tailored to your business.

In Person Courses

Visual Merchandise and Window Dress like a professional. Our in person practical courses will teach you how to create eye catching windows, style mannequins and present products to wow customers!

Recorded Online VM Courses

New for 2024, VMC have partnered with IGDS – Intercontinental Group of Department Stores to create two recorded online Visual Merchandising Video Courses which are now available to access to all students and learners. 

In Person Courses

Visual Merchandise and Window Dress like a professional. Our in person practical courses will teach you how to create eye catching windows, style mannequins and present products to wow customers!

Recorded Online VM Courses

New for 2024, VMC have partnered with IGDS – Intercontinental Group of Department Stores to create two recorded online Visual Merchandising Video Courses which are now available to access to all students and learners. 

Retail Safari Tours

Retail Safari Tours in London are now available to book for individual’s and group tours.

Guidelines

Tailor made VM Manuals & Guidelines created to assist your staff in understanding and implementing consistent visual merchandising standards across your business.

Consultancy

With over 25 years industry experience let me travel to your store or venue to work my Visual Merchandising magic!

Videos

Learn the key principles of great Visual Merchandising & Window Dressing techniques with my pre recorded video course available on Udemy.

Learn the following skills

  • Create inspirational and on trend window displays
  • Drive sales through your window displays
  • Create theatre and inspiration to entertain buyers 
  • Styling and dressing mannequins
  • Learn how to attract new and existing customers
  • Create an aspirational level of presentation which links to your brand style
  • Increase customer spend with effective link selling techniques 
  • Learn how to apply all of these principles when working with online retailers and E-Commerce shops
  • Learn how to create effective floor layouts to drive customer flow
  • Understand the importance of carrying out customer flow exercises
  • Apply trend forecasting to your visual merchandising
  • Strengthen brand image for consumers through effective visual merchandising
  • Create strong, consistent promotions and campaigns – driving these both instore and online

Visual Merchandising Videos on Ankorstart

Watch my educational videos on Ankorstart

Ankorstart - Video1

How to carry out a customer flow exercise

Ankorstart - 4 Window dressing principles

The 4 window dressing principles for your retail store

Ankorstore

The store layout principles for a retail shop

Ankorstore

Visual Merchandising for your e-commerce

Ankorstore

Key tips on window dressing for your retail shop

Ankorstore

Some tips for an effective use of lighting in your retail shop

Some of the companies we have worked with

University of West London
University of the Arts London
University of West London
University of the Arts London

Testimonials

We had the best workshop with Sarah! She is enthusiastic and experienced and really understood what we needed as a business to improve. Thank you so much, we love seeing how positively customers respond to the changes we have implemented since the course.

Grace Pickering
Sussex Beds UK

VMC delivered Essex Wildlife Trust with an excellent introduction to visual merchandising. Sarah was immediately able to get on a level with the delegates, quickly ascertaining everyone’s skills sets and training needs on both a group and 1-2-1 basis. Sarah was quick to put the room at ease with her wonderful nature and extensive experience, particularly in attraction retail and secondary spend. This made the training much more pointed and bespoke to us, as secondary spend retailer, where the way visitors navigate a site and spend can differ slightly to a regular high street proposition.

Michael Rodberg & Julie Hudson

Visitor Engagement Area Managers 
Essex Wildlife Trust

Sarah Manning is amazing! She is an expert in Visual Merchandising! I have connected with Sarah for her brilliant
co-virtual- hands on course!

I learned more with Sarah than 6 years of University on this subject! I learned key techniques that are time less that I can use in my business in Visual Merchandising for any client.

I have been working with Sarah for over 3 years and will continue to do so!

Sonthia Coleman
The Fashion Brand Guru, Louisiana US

“I have just completed an introduction to VM with Sarah, and it was fantastic! I had been approached with the opportunity to create window displays by a client who was impressed by my creativity, however I had no prior knowledge of merchandising or using creativity within a retail setting. Sarah’s course covered the key principles of VM and she tailored it to suit the specific needs of my client. Coming from a creative background I knew how to create a pleasing display, but it was Sarah’s guidance that gave me the confidence to create my first window display armed with the knowledge of how best to showcase my client’s products.
I am now a very happy fledgling visual merchandiser with a very pleased client! Sarah is incredibly warm and engaging; I’d recommend this course to anyone looking to increase their retail display skills.”

Julia Foxon
Online VM Student

 

“We hired Sarah to provide VM training for our retail managers and it was a huge success. The managers really engaged with the course, and enjoyed the mix of practical and theoretical presentation, and all gave extremely positive feedback. They also went back to stores and immediately put in to practice what they had learned, which gave measurable increases in revenue.”

NATHAN TOVEY
Area Retail Manager RSPB

 

In 2015 I decided to up my skill set and invest in a Visual Merchandising course run by Sarah Manning.

It was an outstanding three days. Sarah is a great teacher, generous with her time and very encouraging. I learned a lot from Sarah and my skills have been put to good use, even when styling my own home. Highly recommended and to Sarah I say a heartfelt thank you.

Tracey Beesley – The Lifestyle Concept

Myself and my team found the merchandise training given by Sarah very useful and beneficial to the job roles we cover. It left us with the confidence to be able to positively visual merchandise our stores.

Tom Orange – Senior Technical Rep,
Asics Uk