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Visual Merchandising Manuals & Guidelines
for retailers

We can work with your business to create bespoke VM Training Manuals and Guidelines.

Guidelines can be created to assist your staff in understanding window dressing, mannequin styling, visual merchandising and store layout techniques. Creating store or brand guidelines can help to create a strong, consistent Visual Merchandising look which enables your customer to recognise your brand, as well as ensuring great VM standards.

Creating consistent and on brand VM Guidelines gives your staff the tools to create and understand great Visual Merchandising and Window Displays. Manuals can create an effective educational document which can support your staff with understanding how to apply Visual Merchandising principles in a commercial and creative way, using visual references.

I work with both independent, multiple and digital retailers to offer this bespoke service. Guidelines are bespoke to each business we work with and are produced with lots of easy to implement visual content to ensure successful Visual Merchandising can be achieved even for those staff who are not professionally VM trained.

Please contact me if you would like to discuss this service in more detail.


I created a Visual Merchandising Manual for World Tennis, a sportswear retailer based in São Paulo, Brazil.
The head of VM, Marcos Carneiro details below how the manual has been successful in helping their business achieve effective VM standards;

“Sarah brought a keen eye to our stores, with the best references in Visual Merchandising.
Her VM manual helps us to unite the customers experience at the point of sale and effectively create the commercial appeal which we needed.
We continue to use and reference Sarah’s VM techniques and influences to this day.”

Marcos Carneiro,
Head of VM for World Tennis