Amazing opportunity to work with the fab Freelance Visual Merchandiser team ; Milly, Karen, Martin and Frankie – installing Christmas into the itv daytime studios London.
This month marks the start of Christmas Store installations at Longleat Safari Park and the launch of the Christmas Visual Merchandising workshops I run on behalf of the HTA ( The Horticulture Trade Association )
Over the Summer I have been working with a new customer, World Tennis in Sao Paulo, Brazil – such an amazing opportunity which I am truly grateful for ! It was such a pleasure to work with the brilliant retail team at World Tennis, who were all so passionate about improving their Visual Merchandising. My four day trip consisted of visiting a selection of their stores around Sao Paulo, whilst in store I carried out some practical training with the staff focusing on both the window displays and instore Visual Merchandising. I also needed to collate photos to use within the Visual Merchandising training manual which I created once back in the UK.
This month I have been working with my long term customer, Longleat Safar Park in Warminster. I regularly work with the Retail team at Longleat to install their seasonal shop openings throughout the year. During July they launch a pop up African style market within the safari park, looking out at the giraffe enclosure ! A fantastic opportunity for us to Visual Merchandise outdoors with the most amazing view !!
This month I have been working with a new retail customer, Independent Clothing Retailer Martina London. Based in London’s Westbourne Grove and run by business entrepreneur, Barbara.
This year I have partnered with NWES London, an enterprise agency who support Independent and new start up businesses in East London. I am running monthly workshops for their retailers to teach them effective visual merchandising techniques which will help them with their business. I am running both theory based and follow up practical workshops.
We held the follow up practical visual merchandising workshop at The Old Bank Vault in Hackney. The owner, Sim has recently launched her gallery showcasing local artists and creative talents. Sim had also attending the first workshop where we covered the theory behind visual merchandising, so on the practical workshop we styled her gallery space and windows. This was really useful for Sim to understand how these priniciples we had already covered could be implemented within her space.
I’ve been working again with one of my previous clients, Warner Leisure Hotels. I’ve been working with their Head Office Retail team to assist with the Visual Merchandising of their beautiful new shop in the newly opened Studley Castle Hotel in Warwickshire.
I worked with the Buying team prior to opening, planning the store layout, then installing the visual merchandising and display concepts within the new shop. Whilst I was on site merchandising with the store team, I was also training the team on key visual merchandising techniques to help them to maintain the retail standards within the store. Then once the shop merchandising was complete I compiled a visual merchandising training guide with planograms to assist the new staff with understanding and maintaining the techniques and principles I had set.
Such a brilliant experience to work on the launch of this fantastic local farm shop and cafe, Smallford Farm Shop in St. Albans, Hertfordshire.
This month I have been running a Visual Merchandising workshop for the Events Team at Waitrose & Partners at their Finchley Road Cookery School.
The new year has started and one of my first projects of the year was to design and install the displays at Eyewise Opticians in Uxbridge, London. I created a fresh new look for the season working with the theme of “Eye health and starting a healthy new year...