Bespoke In Person Visual Merchandising Retail Training
Welcome to my first blog post of 2025 !
Kicking off the year with a bespoke Visual Merchandising Course held on site for the brilliant team at Cheddar Gorge & Caves in Somerset. My bespoke courses are tailored to meet your businesses specific learning requirements and are usually held on site in your store or at your location.
Bespoke Visual Merchandising Courses typically cover the following subjects ;
⭐️ The four key principles of Visual Merchandising and how to effectively use these commercially and creatively.
⭐️How to create windows that reflect current consumer trends.
⭐️Create effective in store hot spot or promotional spaces which connect directly to your window displays.
⭐️Implement Visual Merchandising principles to enhance product presentation and facilitate link selling.
⭐️ Apply customer flow strategies and store layout techniques to improve our customers shopping experience.
What are the benefits of booking a bespoke, in person Visual Merchandising Course ;
Hands-On, Practical Learning Experience
In-store courses allow participants to apply Visual Merchandising theories and techniques in a real-world retail environment.
You gain immediate experience with displays, product placement, and store layout techniques.
Tailored Learning to Specific Retail Environments
In-store/ in person Visual Merchandising Courses are tailored to the store’s specific product type, store layout, branding, and target market.
This creates a deeper understanding of how Visual Merchandising strategies differ across various retail types.
Practical Visual Merchandising Skill Development
Participants learn technical skills like display compositions, prop & mannequin styling, colour coordination, product presentation and space management.
These skills are immediately applicable, boosting confidence in applying the Visual Merchandising principles and techniques.
Opportunity to Work with Your Merchandise
Engaging with your stores merchandise provides an insight into how to create compelling displays that align with brand identity and seasonal trends.
Live Visual Merchandising Problem Solving
Participants encounter and solve challenges that arise in their store setting, such as space constraints, customer flow, or stock availability.
This creates practical problem-solving skills and adaptability.
Enhanced Understanding of Customer Behaviour
Observing customer flow and reactions in-store helps you understand how Visual Merchandising impacts purchasing decisions.
It bridges the gap between design concepts and shopper psychology.
Immediate Feedback and Results
Seeing the impact of your work (e.g., increased customer engagement or sales) provides valuable feedback and motivates improvement.
As your trainer I can provide on-the-spot feedback, making the learning process dynamic and effective.
My practical in person Visual Merchandising Courses provide immersive, hands-on training that bridges theoretical knowledge with real-world application, preparing participants to excel in a competitive retail industry. To find out more about my bespoke in person VM Courses please click the link below or get in touch via email ; info@visualmerchandisingcourses.co.uk
All photos are copyright of Sarah Manning,VMC.
