Creating VM Manuals & Guidelines,
for your business Online Course

This new online course for 2023 will introduce you to the key principles of Visual Merchandising, Window Dressing / Design and Store Layout techniques. Applying these techniques and incorporating them into your own branded Visual Merchandising Manual and guidelines. Research shows that by creating bespoke VM guidelines within a manual format can help to achieve effective and consistent presentation standards across retail sites and stores.

Learn how to create and structure a manual document which contains easy to implement visual examples, giving the user an overview of the key VM principles and how these can then be successfully implemented across the shop floor. Create a learning document where VM techniques are clearly explained within the visuals to ensure effective implementation, even for staff members who are not professionally trained in Visual Merchandising. We will focus upon creating a easy to implement set of planograms which will be put together on a PowerPoint document.

Course attendees will apply these Visual Merchandising principles to create and design their own set of guidelines which can be formatted together as a VM Manual following a set project brief. These live, interactive classes are held in an online virtual classroom, using the online video conferencing program, Zoom. Zoom provides a live interactive experience between the student and tutor. Students and tutor can share screens to view presentations and feedback on student’s course work.

Who is the target audience?

Independent & Major Physical & Digital Retailers
This Course is designed to assist teams who are already working within the industry.

What will I learn

  • Learn the key principles of Display product grouping.
  • Understanding effective Visual Merchandising techniques and how these can be of benefit both commercially
    and creatively.
  • Discover the principles of effective store layout and how this can benefit your in-store customer flow.
  • Creating the structure and design of your manual.
  • Designing planograms which reflect the key VM principles.
  • Create a learning document where VM techniques are clearly explained to ensure effective implementation.
  • Consistent POS and promotional activity, creating a consistent message throughout your business.

Practical task of designing your own Window and in store promotional area using a design medium of your choice. This project brief is set at the end of your first lesson, which can be completed over the first week and submitted on your second lesson.

Course price

£210.00 per person

Course Price Includes;
PDF files of all presentations and hand-outs used within the course will be sent to your email address.
VMC course certificate will be emailed to you as a pdf file upon completion of the online course.
Post course support for every attendee via email.


Course Times
Online Courses can be booked on dates and times which work for your schedule. Please email me direct to check my availability upon dates.
This course runs for a total of 6 hours, split between two 3 hour classes and usually held over a 2 week period.


Online – can be accessed anywhere in the world.

​We just ask that you have access to a reliable internet connection and speakers or headphones for audio content.

Access to a webcam would also be beneficial.

How to book

Our online courses can be booked online via the SimplyBook app please click on the pink Book Online icon.

To book your online or in person course directly with me please use the contact us form on the website or email me at

I look forward to hearing from you!

What our customers have to say

“I’ve recently attended Sarah’s online Visual Merchandising course. First of all, the introduction to the course and it’s structure were both great and I could not wish for anything better when starting my journey with retail display. All the VM classes were constructed really well and all the theoretical and practical aspects of being a VM were explained in great detail. Sarah’s mentoring was exceptional.

I strongly recommend Sarah as a teacher as her knowledge and experience are outstanding and I really hope to be her student again!“

Julia Mizera
Online Course Attendee

“Sarah was one of the best teachers I have ever had and I say this not only because she taught me really interesting things but because she was always making sure I was learning the maximum information, taking total advantage of the course. I honestly think this course couldn’t be taught by a better person!

I totally recommend it to everyone who wants to seek an opportunity in Visual Merchandising.”

Sara Peixoto
Online Course Attendee