IDGS-Advanced guide to Visual Merchandising

Learning objective

  • Understanding effective VM trends and how to apply to today’s consumer
  • How to create an effective Pop-Up Shop concept for the ultimate multi-sensory shopping experience for your customer
  • E-Commerce: how to effectively apply VM principles across your digital & social channels

Course modules

Understanding Visual Merchandising Trends

How to apply visual merchandising trends to today’s consumer

The Importance of Colour

How to create a mindful experience for your customer using the colour wheel theory

Practical Task: Colours of Window Display

Practice redressing your store window or show case by creating key messages while considering use and placement of colour

Multi-Sensory Shopping Experience

Create an effective multi-sensory shopping experience for your customer


Learn to use planograms to create brand consistency across the store

Practical Task: Create Your Own Planogram

Practice creating your own planogram for your in-store hot spot space in relation to your colour themed window

Introduction to e-Commerce

How to effectively apply practical VM principles across your digital and social channels

Practical Task: Composition Display for Socials

Create your choice of product composition, either symmetrical or asymmetrical, which can be used as a social media post

Creating an Online Window

How to utilise online space to promote new product launches and promotions

Practical Task: e-Commerce Homepage

Design an e-commerce homepage considering your theme or promotion to feature

For more information, please contact IGDS:

Learning format

  • Designed to be completed online
  • Duration: participants have the flexibility to learn at their own pace, up to 45 learning hours
  • Provided: reading material, video tutorials, 1:1 interactive tutoring

Course fees

Cost per course per person: €398
Cost for 2 course pack per person: €742


Participants will receive an official certificate upon successful completion of all modules


How to book

For more information, please contact IGDS