slice6

IDGS-Advanced guide to Visual Merchandising

Learning objective

Understanding effective VM trends and how to apply to today’s consumer
How to create an effective Pop-Up Shop concept for the ultimate multi-sensory shopping experience for your customer
E-Commerce: how to effectively apply VM principles across your digital & social channels

How to apply visual merchandising trends to today’s consumer

How to create a mindful experience for your customer using the colour wheel theory

Practice redressing your store window or show case by creating key messages while considering use and placement of colour

Create an effective multi-sensory shopping experience for your customer

Learn to use planograms to create brand consistency across the store

Practice creating your own planogram for your in-store hot spot space in relation to your colour themed window

How to effectively apply practical VM principles across your digital and social channels

Create your choice of product composition, either symmetrical or asymmetrical, which can be used as a social media post

How to utilise online space to promote new product launches and promotions

Design an e-commerce homepage considering your theme or promotion to feature

For more information, please contact IGDS: christine.meyer@igds.org

Designed to be completed online
Duration: participants have the flexibility to learn at their own pace, up to 45 learning hours
Provided: reading material, video tutorials, 1:1 interactive tutoring