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IDGS-Beginners guide to Visual Merchandising

Learning objective

Intro to the VM techniques and how to apply to window dressing & in-store visual merchandising .
Create effective window displays using the key VM principles and create link selling opportunities from your window display
Applying link selling merchandising techniques to your product merchandising
.

How to apply the 4 key visual merchandising techniques to window dressing and in store visual merchandising

Practice creating symmetrical and asymmetrical product compositions using 3D products

Apply the key principles learned to create effective window displays

Practice redressing your store window/show case using the key VM principles discussed

Use link selling opportunities to create a consistent promotional message throughout the store

Learn how to effectively handle and style display mannequins and busts

Understanding your customers’ shopping needs to create an effective shopping experience and product promotion

Practice creating and merchandising your in-store hot spot space

Discover the importance of carrying out a customer flow exercise to identify the areas of opportunity within your shopfloor

Practice carrying out your own customer flow exercise

For more information, please contact IGDS: christine.meyer@igds.org

Designed to be completed online
Duration: participants have the flexibility to learn at their own pace, up to 45 learning hours
Provided: reading material, video tutorials, 1:1 interactive tutoring