Learning objective

• Intro to the VM techniques and how to apply to window dressing & in-store visual merchandising
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• Create effective window displays using the key VM principles and create link selling opportunities from your window display
• Applying link selling merchandising techniques to your product merchandising
  .

Course Modules

The 4 Key Visual Merchandising Techniques

How to apply the 4 key visual merchandising techniques to window dressing and in store visual merchandising

Practical Task: Composition Displays

Practice creating symmetrical and asymmetrical product compositions using 3D products

Creating Effective Window Displays

Apply the key principles learned to create effective window displays

Practical Task: New Season Window Displays

Practice redressing your store window/show case using the key VM principles discussed

Create Link Selling Opportunities

Use link selling opportunities to create a consistent promotional message throughout the store

Effective Handling and Styling

Learn how to effectively handle and style display mannequins and busts

In Store Product Presentation Methods

Understanding your customers’ shopping needs to create an effective shopping experience and product promotion

Practical Task: New Season Hot Spot Space

Practice creating and merchandising your in-store hot spot space

Principles of Effective Store Layout

Discover the importance of carrying out a customer flow exercise to identify the areas of opportunity within your shopfloor

Practical Task: Your Own Customer Flow

Practice carrying out your own customer flow exercise

For more information on our self paced courses please contact ;

Email info@visualmerchandisingcourses.co.uk

Mobile UK 00 44 7976 575847

Learning format

• Course is completed online, hosted on our Member Vault platform.
• 12 months access to the course platform
• Duration: participants have the flexibility to learn at their own pace, up to 45 learning hours
• Provided: reading material, video tutorials, 1:1 interactive tutoring

Course Fees

Cost per course per person: £99.00

Certificate

Participants will receive an official certificate upon successful completion of all modules

How to book

Self-Paced Courses are bookable via our online booking system. Simply click the booking tab below and select the day you would like your course access to start from, make payment via the secure platform. Then one of the VMC team will be in contact within 24 hours with your login details to assist you with accessing your chosen course.

Alternatively, for more information and to enrol please contact me via the contact us tab or via email  info@visualmerchandisingcourses.co.uk