Visual Merchandising Guideline & Manual Creation

by | Jan 28, 2023

This month we have been creating a Visual Merchandising Manual for some lovely new clients at the Essex Wildlife Trust. Creating bespoke VM guidelines which will help to achieve effective and consistent presentation standards across their retail sites.

The manual contains lots of easy to implement visual examples, giving the user an overview of the key VM principles and how these can then be successfully implemented across the shop floor. Techniques are clearly explained within the visuals to ensure effective implementation, even for staff members who are not professionally trained in Visual Merchandising. 

We created a similar Visual Merchandising manual for World Tennis, a sportswear retailer based in São Paulo, Brazil. The head of VM, Marcos Carneiro has kindly provided a quote which details how the manual has been successful in helping their business achieve effective VM standards;

“ Sarah brought a keen eye to our stores, with the best references in Visual Merchandising.

Her VM manual helps us to unite the customers experience at the point of sale and effectively create the commercial appeal which we needed. We continue to use and reference Sarah’s VM techniques and influences to this day.”

Marcos Carneiro, Head of VM for World Tennis


For further information on how we can help you to achieve consistent visual presentation across your business please do get in touch via email ;


All images copyright of VMC