Visual Merchandising London Workshop For Moodart Fashion School

by VMC | Apr 30, 2023

It is with great pleasure to be working again this year, with Moodart School of Fashion Communication based in Verona, Italy. During their student visit to London this month, I joined the group to run a Visual Merchandising Workshop around our city.

The workshop commenced with a short lecture introducing the student’s to the fundamental principles of Visual Merchandising techniques and how current consumer trends can be incorporated within retail. We also discussed how Visual Merchandising can be effective when creating today’s Pop Up Shops and concepts. We looked at the luxury fashion brands who are creating a visual and sensory experience to drive interest back to physical retail due to their creative Pop Up concepts across the globe.

During the afternoon we went on a Retail Safari tour of London’s stores. Our tour included visiting Selfridges Corner Shop, the students enjoyed meeting the retail team at Marine Serre, at the brand’s newly launched Pop Up at Selfridges. The Marine Serre team presented how they create their one off regenerated T-Shirts with the help from their onsite tailors.

We then headed to Bond Street to visit Louis Vuitton’s flagship store where we enjoyed experiencing the collaboration with artist, Yayoi Kusama both in the windows and inspiring in store experience. Our final destination was Harrods and a visit to the Prada Caffe, a fantastic example of collaborating luxury fashion with the most beautifully presented patisserie !

An inspiring visit to London for the students and as always I enjoyed meeting and sharing my knowledge with this year’s students.

For more information on Moodart School of Fashion Communication please follow the link to their website which can be found below;