Visual Merchandising Training For River & Rowing Museum Henley

by | Feb 28, 2023

This month it was great to be back teaching an in person, practical Visual Merchandising Course for the lovely retail team in their new store at The River & Rowing Museum in Henley on Thames. The Museum is currently undergoing renovation works and the new site will reopen later in the Spring, so our Visual Merchandising workshop was perfectly timed to assist the retail team with planning their new store layout and product merchandising techniques. The Museum also features a brilliant children’s attraction themed around the story of “Wind in the Willows”, we wanted to build a connection from the attraction into the gift shop and bring through the theatre which can be found through the exhibit.

Our bespoke in person practical courses are a great way to learn the effective principles of Visual Merchandising, Window Dressing & Store Layout techniques. Courses are held on site in your store or venue, which gives us the maximum opportunity to work practically within your specific retail spaces and with your own merchandise.

Bespoke in person courses usually cover the following subjects however, all course programs are written bespoke for each of our customers.

Introduction into the key VM principles and how these can be applied commercially and creatively.

Window design, styling and installation.

Creating effective promotional spaces which are linked to your windows and in store campaigns.

Practical mannequin dressing and styling techniques ( if required)

Understanding current consumer trends and maintaining a consistent brand message throughout your business.

Current Visual Merchandising and product presentation techniques using the four key principles.

How to create effective store layouts and monitoring customer flow in store.


For further information on how we can help your business with in person, Visual Merchandising training please do get in touch via email


All images copyright of VMC