VM Courses @ Observatory Opticians

by | Sep 30, 2014

All images copyright of VMC

This month I have been running Visual Merchandising Training at Observatory Opticians in Ipswich. This course follows the first training course which I ran for the company in June at their Muswell Hill practice.
Training five members of staff that work in a variety of locations within the business.
The practical part of the training saw the teams installing a new Prada branded window and create an In store hot spot which help to create a direct link from the window. Creating the key “see it, like it , but it” concept!
We also covered the basic principles of VM and Window Dressing, as well as understanding great customer flow and product placement.