VM Training & Consultancy in Dubai

by | Feb 28, 2014

All images copyright of VMC

This month started with me traveling over to work with a Kids wear brand over in Dubai, this is a customer that I started working with in July last year.

Since I last worked with Kair & Fine Fair Ltd last year, they have opened an additional 8 stores over in Dubai and the Oman. The level of Retail growth over in the Emirates is very impressive and extremely positive to see the market is picking back up again!

I worked with their head office team, to advise upon window creative schemes over the next couple of seasons and selected the garments which will be used for their Spring/ Summer photo shoot this year.

I have also written a VM Training manual which can now be used to up skill the existing Sales team and train them on the principles of Visual Merchandising & Window Dressing. As a result, I ran two courses which were held in one of their new stores, with one member of staff per store attending.  The training was very practical focused, as we could apply the skills learnt in the manual in the store where the training was being held. The courses proved to be very positive with the attendees and they are now focusing on implementing the skills they have learnt back in their own stores. This is being monitored by regular feedback and store photos being sent through to the Head of Marketing at Head Office.

Photos below, show myself awarding the staff members their course completion certificates. Presenting the manual on the sales floor and one of the Spring window concepts we worked on at head office.