During May we carried out Visual Merchandising training for Southampton FC. We worked with the staff who work in their mega-store to advise them upon effective Visual Merchandising, Window Display and Store Layout.

We carried out the practical side of the course within their store, getting staff to create mini display areas , looking at refreshing their merchandising and to look at creating more opportunities for link selling groups of product together.

As Southampton FC have just re-entered the Premier League it was important to create a more  luxury / top end feel for customers whilst shopping in their store. After working for many of the luxury Department stores in London, I used the similar Visual Merchandising techniques that are regularly used in these stores.

Photos below show examples of practical exercises carried out on the training course, creating mini display groups using mannequins and looking at link selling merchandise on top of fixtures merchandised with clothing.

All images copyright of VMC