Visual Merchandising Course For London School of Trends
This month it was great to be back at the London School of Trends, teaching this term’s student’s an Introduction into Visual Merchandising. The classes were part theory and part practical training, the theory side was taught at the North Acton campus, West London which gave us a good location to visit some inspiring retailers in Central London.
I focused upon the importance of the Pop Up Shop on my classes and how these spaces are now creating the best examples of experimental retail to a consumer audience who wants to be entertained through multiple sensory experiences whilst they are shopping within a physical space.