The story of VMC started in April 2006 – After working in the Visual Merchandising industry since 1997 I wanted to launch my own freelance consultancy and training business.

I joined the industry in 1997, when I was offered a junior position at Harrods working with the amazing Milly Talbot Dunn. 

Then going on to work for the amazing Selfridges and Marks & Spencer.

Over the past 20 years I have had the pleasure in working with many amazing retailers and businesses supporting them with their Visual Merchandising.

I love teaching the Visual Merchandising short courses and modules at The University of the Arts London and The University of West London, being able to share my industry knowledge with students is my favourite part of my job !

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So inspiring to bring Visual Merchandising to life in person with the brilliant Retail team at Panco Kids at their head office in Istanbul, Turkey.

With this two-day workshop, we focused on elevating the brand’s in-store appearance and showcases by closely following global trends. Day One featured a Visual Merchandising theory course presentation at their head office, then we moved straight into an in-store Visual Merchandising workshop on day two — reviewing product positioning and showcase areas through the eyes of the customer at one of their premium stores in Istanbul.

Seeing the teams apply Visual Merchandising principles on the shop floor was a real highlight. Across both days, the results were fantastic, with brilliant examples implemented in-store and such strong engagement from everyone involved.

Thank you to the amazing Panco Kids team for their energy, openness, and hard work — it was a pleasure to share this enjoyable and impactful experience with you. Also, a huge thank you to Tugba Bolat for her expertise of translating the workshops over the two days.

For more information on my bespoke Visual Merchandising Courses please click to read the full blog post…..

January has been an exciting month at Visual Merchandising Courses ! This month, I spent two fantastic days with the brilliant team at The Eden Project in Cornwall, running a bespoke in person Visual Merchandising training course to support the team with their Visual Merchandising.

The training featured a bespoke theory presentation and practical time to implement the techniques that were learnt.

I wanted to share some photos of the impressive Visual Merchandising and Window Dressing carried out by the amazing team across the training days 🤩

For more information on my bespoke Visual Merchandising Courses please click to read the full blog post…..

As we approach the end of this amazing year, 2025 !

I would like to thank our new and existing customers for supporting my independent business this year, your custom is very much appreciated. Thank you for booking your Visual Merchandising training and consultancy, I have loved working and teaching everyone of you.

Wishing you all a very peaceful, happy and prosperous New Year 2026 !

It’s been a busy couple of months at VMC, thank you to all our new and existing customers for booking Visual Merchandising training and courses through my business.

This month I carried out bespoke Visual Merchandising for Gail’s Bakery. The training held at their Kentish Town Bakery in London gave the chance for the training to be both theory based and practical, where we could refer to specific examples on site in the bakery. 

My bespoke training is tailored to the businesses who I work with, focusing upon the core Visual Merchandising principles and areas which are specific to the businesses requirements.

Please click on the full blog article to read more ……

This month I was asked to run a Visual Merchandising Workshop for the 12,000 + retailers who attended this year’s Autumn Fair 2025, held at The NEC Birmingham.

The workshop focused upon my industry insights on Visual Merchandising techniques and trends to assist retailers on creating a successful festive period for both physical and digital retail.

Please click on the full blog article to read more about the key highlights from my Visual Merchandising Workshop ……

This month I loved being back at Verulamium Museum in St Albans, Hertfordshire running a bespoke Visual Merchandising Course for their staff members. Verulamium Museum is built on the site of one of the largest Roman cities in Britain, Verulamium Museum is filled with ancient treasures and some of the finest mosaics outside of the Mediterranean.
Booking a practical, in person Visual Merchandising Course which can be held in your store or head office space offers many benefits for attendees to effectively learn creative & commercial Visual Merchandising techniques. The bespoke course I taught the team at Verulamium included a presentation of the key theory techniques and hands on practical exercises using your own merchandise, within your shopfloor space. All bespoke courses feature tailored learning to specific retail environments, where attendees learn practical skills which can be immediately implemented across the business. With practical courses I can provide on the spot feedback to attendees, making the learning process dynamic and effective.

For more information and to plan your visit to the amazing Verulamium Museum, please find their website link below;

https://www.stalbansmuseums.org.uk/visit/verulamium-museum

Please click on the full blog article to read more about my thoughts on the power of Visual Merchandising within museum retail spaces……

This month would like to thank Ami Rabheru for inviting me to join the retail panel at her amazing event Retail Huddle Live 2025 in London, supporting independent businesses, retailers and new start ups. 

It was a pleasure to be part of the panel – Bricks & Mortar, Strategies to elevate your retail game – with the brilliant Laura Harrison from LH Retail Development, Laura Harris from High Street Positives, Hannah Connell from Splitfigs & Isobel Perl from Perl Cosmetics. 

Together we explored what it means to build a multi channel brand today. Giving the audience practical advice to support them with achieving effective product placement & visual merchandising instore and online. I enjoyed show casing to the attendees. best practice on how to maximise their link selling possibilities using the Visual Merchandising principles. These principles can support you with your business, whether you have a physical or digital store. 🤩 

I also loved heading up the product showcase, meeting the businesses & retailers and sharing my Visual Merchandising tips to effectively showcase the amazing brands on show.🤩
Please click on the full blog article to read more about Retail Huddle …..

This month I visited NIF Global, New York Institute of Fashion in India, representing The London School of Trends whom I teach the Visual Merchandising Short Courses for here in London. My visit included running 10 Visual Merchandising workshops in 10 NIF Global’s Centre’s across India, including cities Mumbai, Indore, Delhi, Jaipur, Kolkata, Gandhinagar & Ahmedabad and Hyderabad.

I was so grateful for this amazing opportunity to visit the brilliant students and teachers at the NIF Global Centre’s and was so impressed by the talented work being produced by their students, which included block printing, tailoring, embroidery and furniture design.♥️ I was overwhelmed by the positive response and welcome I received from both students and staff and it was fantastic to see so much interest in Visual Merchandising – a subject not widely taught in India but an industry which is rapidly growing with the increase of retail openings across India.

Many students are planning on launching their own Fashion or Interior brands, so the subjects covered on my  workshop on Digital Visual Merchandising were very helpful to them with assisting them with launching their own websites and social channels.
Please click on the full blog article to read more about my visit to NIF Global Fashion Institutes in India…..