Fashion Visual Merchandising Module University of West London
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For the final blog post of 2024, I wanted to talk about the Fashion Visual Merchandising Module which I have just finished teaching to the level 5 students at The University of West London. As part of the module’s final assessment, students were asked to design their own Pop Up Shop concept which could be installed within Selfridges Corner Shop space. Students needed to apply their window dressing, visual merchandising and store layout skills which they had learnt over the module’s 12 week duration to create an immersive and interactive Pop Up concept for a luxury fashion brand of their choice. We had a great opportunity as a class to visit the Selfridges Corner Shop and see Alessandro Michele’s debut collection for Valentino Garavani preview in their London store. The debut collection titled ” Avant Les Debuts ” ( Before the beginnings) combines Valentino’s refinement and elegance with Alessandro Michele’s love for eccentricity and references to Valentino’s archive pieces.
Retail Pop Up Shops have gained immense popularity among customers due to their unique blend of novelty, exclusivity, and experiential value over the past few years. Here are the key reasons which we discussed during the module, why customers are drawn to Pop Up Shops:
Please click on the full blog article to find out more….