Visual Merchandising Tips For E-Commerce Retailers

by VMC | Oct 21, 2020

This month I was teaching my new online course for E – Commerce retailers for NWES London as part of their Enterprising High Streets program.
NWES offers free advice, training and masterclasses for high street businesses in Hackney, Tower Hamlets and Newham.

It was a pleasure to work again with these independent retailers and teach them how to apply the effective VM techniques to their websites and E-Commerce shops. I have screen shot below three of these great brands ;

AMPellegrini Art & Design – Printed Textiles, Nature Illustrations Created by Anna-Maria Pellegrini https://www.ampellegrini.com/

Anna-Maria has reported that since she has made the changes on her website from tips suggested on the course, she has seen “a spike in overall visitors on the website, since I changed my homepage and about me page.” A key selling point about Anna-Maria’s product is her own nature illustrations, therefore I suggested telling her brand story and process to her customers on the About Us Page and link this to illustration images posted on her Instagram site too.

Adbra – Sustainable Mindfulness Products Created by Adel and Libby

https://www.adbra.co.uk/

Libby and Adel have created a fantastic sustainable brand which sells gratitude planners, positive affirmation cards and happy habit jars. They have created a great introduction video introducing themselves and their brand ethos to their customers and reported their first website sale after making changes to their homepage.

For more information on my online course for E-Commerce Retailers please see the link below ;