Visual Merchandising Guideline & Manual Creation
his month we have been creating a Visual Merchandising Manual for some lovely new clients at the Essex Wildlife Trust. Creating bespoke VM guidelines which will help to achieve effective and consistent presentation standards across their retail sites.
The manual contains lots of easy to implement visual examples, giving the user an overview of the key VM principles and how these can then be successfully implemented across the shop floor. Techniques are clearly explained within the visuals to ensure effective implementation, even for staff members who are not professionally trained in Visual Merchandising.
