Top Visual Merchandising Tips For Christmas
This month I share my top Christmas tips For creating effective window display’s and visual merchandising.
Creating theatre and atmosphere within your Christmas shop will always help to engage your customer and create that Christmas experience all shoppers are looking for.
Take inspiration from some of London’s top department stores, who create magical theatre within their displays by using lighting, graphics and props.
Create a strong theme which your customer can follow/ engage with throughout their journey within your store, consider incorporating your theme consistently within your POS, windows, in store displays and digital content.
Create height and visual impact with your displays by using Christmas themed props, textures and innovatively hanging merchandise. Liberty London is a great example of a store who implement this effectively every year within their atrium space. Try using the key VM principles of symmetrical, asymmetrical, repetition, or alternation compositions to create an eye-catching impact. Using props such as coloured hat boxes, which can be tied with ribbon or wrapping up empty packaging – make great ways to create height within displays as well as adding that Christmas theatre.
Please click on the full blog article to find out more….