Visual Merchandising Development Plan For HTA Members 2021

Visual Merchandising Development Plan For HTA Members 2021

After working with the HTA ( The Horticultural Trade Association ) for over 5 years running their Visual Merchandising training for their Garden Centre members. I am very excited to be running their VM yearly development program which is new for 2021. Please find further details below on the program which is available to all HTA members ;

The most effective training you’ll find on how to develop your instore and website visual merchandising, specifically targeted towards garden retailers.

The Program will include ;

Monthly one-to-one online meetings with me, where I will be giving each attendee individual feed back and the opportunity for me to answer any of your specific questions.
Monthly Visual Merchandising practical challenges, where members can practice their newly learnt skills within their store.
Access to the HTA VM development programme forum on Facebook Workplace, where you can share and upload inspiring content and best practice.
Opportunity to book bespoke in house Visual Merchandising training course for your entire team with me at a reduced HTA member rate.

For further details and for booking please find the link to the HTA website page ;

HTA | Visual Merchandising Development Programme

12th Jan 2021 | Visual Merchandising Consultancy and VM Training

Online Visual Merchandising Workshop For E-Commerce Retailers

Online Visual Merchandising Workshop For E-Commerce Retailers

This month I was really excited to be partnering with Workshop X and their students, teaching my new online Visual Merchandising Course, VM for E-Commerce Businesses and Retailers.

Workshop X, based in Jeddah, SA is a youthful concept that will empower creative excellence for an awesome new generation. We facilitate creative enrichment and skill enhancement through workshops. 

14th Dec 2020 | Visual Merchandising Consultancy and VM Training

Visual Merchandising Tips For E-Commerce Retailers Part 2

Visual Merchandising Tips For E-Commerce Retailers Part 2

Here is another great example from Heather Elliott, who has created a themed homepage banner and linked to her featured products below this. A brilliant example of treating your homepage banner as your shop window !

This Girl Is Mighty -Mood-shifting stationery and homeware, ethically made in the UK by Heather Elliott

https://www.etsy.com/uk/shop/ThisGirlisMighty?ref=simple-shop-header-name&listing_id=645682283

I suggested to the retailers to treat their homepage banner as their store window which they should consider changing on a regular 2-4 week basis to maintain their customers interest in the brand. Link the banner theme directly to merchandise below on the homepage and create consistent product messages on their social media channels too. Heather has created a great focus of her fabulous range of Dolly Parton gifts !

31st Oct 2020 | Visual Merchandising Consultancy and VM Training

Visual Merchandising Tips For E-Commerce Retailers

Visual Merchandising Tips For E-Commerce Retailers

This month I was teaching my new online course for E – Commerce retailers for NWES London as part of their Enterprising High Streets program. 
NWES offers free advice, training and masterclasses for high street businesses in Hackney, Tower Hamlets and Newham.

It was a pleasure to work again with these independent retailers and teach them how to apply the effective VM techniques to their websites and E-Commerce shops. I have screen shot below three of these great brands ;

AMPellegrini Art & Design – Printed Textiles, Nature Illustrations Created by Anna-Maria Pellegrini    https://www.ampellegrini.com/

Anna-Maria has reported that since she has made the changes on her website from tips suggested on the course, she has seen “a spike in overall visitors on the website, since I changed my homepage and about me page.” A key selling point about Anna-Maria’s product is her own nature illustrations, therefore I suggested telling her brand story and process to her customers on the About Us Page and link this to illustration images posted on her Instagram site too. 

21st Oct 2020 | Visual Merchandising Consultancy and VM Training

Online Visual Merchandising Course For E-Commerce Retailers

Online Visual Merchandising Course For E-Commerce Retailers

Excited to be teaching my new online course this month for NWES London as part of their Enterprising High Streets program. I hope this online course will really help their retailers apply the effective VM techniques to their websites and web shops.
NWES offers free advice, training and masterclasses for high street businesses in Hackney, Tower Hamlets and Newham.

Enterprising High Streets is a free program of support and masterclasses designed to help retail businesses start and grow.

17th Sep 2020 | Visual Merchandising Consultancy and VM Training and Window Dressing

Effectively learn how to window dress by taking our online VM Courses

Effectively learn how to window dress by taking our online VM Courses

Take a look at this amazing first window display, installed and designed by one of my very talented online students, Julia Foxon for her first client, The Yarn Dispensary in Faversham Kent.

Julia attended my Online Visual Merchandising Beginners Course this month. It’s such a brilliant feeling when you can see a students finished installation and it just confirms how effective online learning can be !

Julia has received great feedback on her first window and hopefully this will lead to her winning lots of new future clients !

28th Aug 2020 | Visual Merchandising Consultancy and VM Training and Window Dressing

Launch of New Online VM Course For Online Retail

Launch of New Online VM Course For Online Retail

Introducing my new online VM course …..

Visual Merchandising for Online Retailing Online Course
We have just added this new online course title to the existing online VM Courses offer.
The trend for online retailing has never been so popular. This online course focuses on how we can apply the Visual Merchandising techniques and principles to online websites and web shops. How can we engage the customer with theatre and newness as well as driving sales opportunities online. Learn how to create an online shopping environment which creates shopping harmony for your customer as well as reflecting your brand.

31st Jul 2020 | Visual Merchandising Consultancy and VM Training and Window Dressing

Helpful Visual Merchandising Tips Post Covid 19

Helpful Visual Merchandising Tips Post Covid 19

I’m excited to announce that I will be teaching a 5 day Online Visual Merchandising Interiors Course running from 1st until 5th June 2020 for Central Saint Martins. The course will run each day from 10am until 5pm UK time.
This is one of my favourite courses to teach and very excited that this will now be taught online via the UAL’s online classroom platform, Blackboard.
Please click on the link below to be transferred to the UAL website for more course booking details ;

https://www.arts.ac.uk/subjects/fashion-communication/short-courses/fashion-marketing/visual-merchandising-interiors-csm

9th Jun 2020 | Visual Merchandising Consultancy and Window Dressing