Visual Merchandising London Workshop For Moodart Fashion School
It is with great pleasure to be working again this year, with Moodart School of Fashion Communication based in Verona, Italy. During their student visit to London this month, I joined the group to run a Visual Merchandising Workshop around our city.
The workshop commenced with a short lecture introducing the student’s to the fundamental principles of Visual Merchandising techniques and how current consumer trends can be incorporated within retail. We also discussed how Visual Merchandising can be effective when creating today’s Pop Up Shops and concepts. We looked at the luxury fashion brands who are creating a visual and sensory experience to drive interest back to physical retail due to their creative Pop Up concepts across the globe.