Month: October 2020

Here is another great example from Heather Elliott, who has created a themed homepage banner and linked to her featured products below this. A brilliant example of treating your homepage banner as your shop window !

This Girl Is Mighty -Mood-shifting stationery and homeware, ethically made in the UK by Heather Elliott

https://www.etsy.com/uk/shop/ThisGirlisMighty?ref=simple-shop-header-name&listing_id=645682283

I suggested to the retailers to treat their homepage banner as their store window which they should consider changing on a regular 2-4 week basis to maintain their customers interest in the brand. Link the banner theme directly to merchandise below on the homepage and create consistent product messages on their social media channels too. Heather has created a great focus of her fabulous range of Dolly Parton gifts !

This month I was teaching my new online course for E – Commerce retailers for NWES London as part of their Enterprising High Streets program. 
NWES offers free advice, training and masterclasses for high street businesses in Hackney, Tower Hamlets and Newham.

It was a pleasure to work again with these independent retailers and teach them how to apply the effective VM techniques to their websites and E-Commerce shops. I have screen shot below three of these great brands ;

AMPellegrini Art & Design – Printed Textiles, Nature Illustrations Created by Anna-Maria Pellegrini    https://www.ampellegrini.com/

Anna-Maria has reported that since she has made the changes on her website from tips suggested on the course, she has seen “a spike in overall visitors on the website, since I changed my homepage and about me page.” A key selling point about Anna-Maria’s product is her own nature illustrations, therefore I suggested telling her brand story and process to her customers on the About Us Page and link this to illustration images posted on her Instagram site too.