Visual Merchandising Bespoke Course For Two Ducks Lifestyle Store
Last month I had the pleasure in running a bespoke Visual Merchandising Course for independent retailer, Two Ducks Lifestyle Store in Woking, Surrey.
The practical workshop was held in store with owner, Claire and her amazing team where I presented the key principles of Visual Merchandising, focusing upon how these can be used effectively for both practically and commercially purposes.
We then started to implement the teaching into practice, creating a Summer hot spot area which connected up the concept and theme of their current window. We also worked on product presentation, link selling and considered product location to maximise the product located at the eye level focal point for their customers.