Visual Merchandising Guideline & Manual Creation

Visual Merchandising Guideline & Manual Creation

his month we have been creating a Visual Merchandising Manual for some lovely new clients at the Essex Wildlife Trust. Creating bespoke VM guidelines which will help to achieve effective and consistent presentation standards across their retail sites.

The manual contains lots of easy to implement visual examples, giving the user an overview of the key VM principles and how these can then be successfully implemented across the shop floor. Techniques are clearly explained within the visuals to ensure effective implementation, even for staff members who are not professionally trained in Visual Merchandising. 

28th Jan 2023 | Visual Merchandising Consultancy and VM Training

Final Visual Merchandising Workshop of 2022

Final Visual Merchandising Workshop of 2022

Wishing all our VMC blog readers Happy Holidays !

Just before Christmas I ran the final Visual Merchandising workshop of 2022 in London on behalf of The London School of Trends for their fantastic Interior Design students attending their December courses.

I planned the VM workshop so that it would be a practical based course, where I could also incorporate a retail safari across London, to present the festive Visual merchandising to the students and for them to see the styling principles in place on our high streets ! Within the retail safari tour, we visited Tom Dixon in Coals Drop Yard, then headed over to Liberty’s and Selfridges. I have included within the photos below beautiful examples of Visual merchandising seen at these stores.

30th Dec 2022 | Visual Merchandising Consultancy and VM Training

Visual Merchandising Digital Trends Webinar UAL

Visual Merchandising Digital Trends Webinar UAL

This month I enjoyed running an online two hour webinar for The University of Arts London, Central St. Martins, titled ;

“Visual Merchandising Trends for digital Retail”

During the webinar I was presenting and discussing how our well recognised Visual Merchandising principles and techniques can be effectively applied to E-Commerce stores and across social & digital content.

I hope everyone attended enjoyed the lecture !

29th Nov 2022 | Talks and Visual Merchandising Consultancy and VM Training

Visual Merchandising Bespoke Course For Two Ducks Lifestyle Store

Visual Merchandising Bespoke Course For Two Ducks Lifestyle Store

Last month I had the pleasure in running a bespoke Visual Merchandising Course for independent retailer, Two Ducks Lifestyle Store in Woking, Surrey.
The practical workshop was held in store with owner, Claire and her amazing team where I presented the key principles of Visual Merchandising, focusing upon how these can be used effectively for both practically and commercially purposes.
We then started to implement the teaching into practice, creating a Summer hot spot area which connected up the concept and theme of their current window. We also worked on product presentation, link selling and considered product location to maximise the product located at the eye level focal point for their customers.

18th Aug 2022 | Talks and Visual Merchandising Consultancy and VM Training

Visual Merchandising Workshop For Moodart Fashion School, Verona

Visual Merchandising Workshop For Moodart Fashion School, Verona

Following on from my Retail Safari tour last month for the students attending Moodart Fashion School in Verona, Italy. 

It was great to run another Visual Merchandising workshop for the students here in London. The workshop comprised of a two hour theory lecture, where I discussed the changes to consumer trends with the students and how these are having an impact within the Visual Merchandising industry.

29th Jun 2022 | Talks and Visual Merchandising Consultancy and VM Training

Visual Merchandising Retail Safari Tour For Moodart Fashion School

Visual Merchandising Retail Safari Tour For Moodart Fashion School

Loved visiting the truly inspiring Jacquemus Pop Up Concepts at Selfridges, London this week with a group of students from Moodart Fashion School in Verona, Italy.
I organised a Retail Safari tour for the visiting students and our first stop at Selfridges could not have been more of a brilliant example of a Retailer creating a true sensory shopping experience for the customer.

28th May 2022 | Talks and Visual Merchandising Consultancy and VM Training

Visual Merchandising Training For Matalan

Visual Merchandising Training For Matalan

It was fantastic to be invited to teach an in person Visual Merchandising Course for the Matalan Visual Merchandising team this month. Although I enjoy teaching my courses online, it was good to be back teaching and training retailers in person !  

This in person course for Matalan was held at their recently relaunched store in Milton Keynes. The course program had a mixture of theory and practical tasks. Running this training course on site and within a store is very beneficial for the attendees as we can work within the shop floor space and with their unique merchandise.

28th Feb 2022 | Visual Merchandising Consultancy and VM Training