It is with great pleasure to be working again this year, with Moodart School of Fashion Communication based in Verona, Italy. During their student visit to London this month, I joined the group to run a Visual Merchandising Workshop around our city.

The workshop commenced with a short lecture introducing the student’s to the fundamental principles of Visual Merchandising techniques and how current consumer trends can be incorporated within retail. We also discussed how Visual Merchandising can be effective when creating today’s Pop Up Shops and concepts. We looked at the luxury fashion brands who are creating a visual and sensory experience to drive interest back to physical retail due to their creative Pop Up concepts across the globe.

Great to be back teaching at UAL’s Central Saint Martins this week teaching the five day Visual Merchandising Interiors Short Course.

During this short course the student’s learnt how interior retail spaces can be arranged in ways that attract customers, maximise their engagement with products, and motivate them to buy. Student’s received an overview of visual merchandising techniques for interiors and explored how current consumer trends can be incorporated within retail. I explained how the fundamental principles, inspiration and techniques involved in Visual Merchandising for retailers creates a visual and sensory experience to drive interest back to our high streets.

This month it was great to be back teaching an in person, practical Visual Merchandising Course for the lovely retail team in their new store at The River & Rowing Museum in Henley on Thames. The Museum is currently undergoing renovation works and the new site will reopen later in the Spring, so our Visual Merchandising workshop was perfectly timed to assist the retail team with planning their new store layout and product merchandising techniques. The Museum also features a brilliant children’s attraction themed around the story of “Wind in the Willows”, we wanted to build a connection from the attraction into the gift shop and bring through the theatre which can be found through the exhibit.

his month we have been creating a Visual Merchandising Manual for some lovely new clients at the Essex Wildlife Trust. Creating bespoke VM guidelines which will help to achieve effective and consistent presentation standards across their retail sites.

The manual contains lots of easy to implement visual examples, giving the user an overview of the key VM principles and how these can then be successfully implemented across the shop floor. Techniques are clearly explained within the visuals to ensure effective implementation, even for staff members who are not professionally trained in Visual Merchandising. 

Wishing all our Visual Merchandising Courses blog readers a Very Happy, Healthy, Abundant & Peaceful 2023 !

Thank you for all your custom and support for my business over the past year, its very much appreciated.

Happy New Year !

Sarah x

Wishing all our VMC blog readers Happy Holidays !

Just before Christmas I ran the final Visual Merchandising workshop of 2022 in London on behalf of The London School of Trends for their fantastic Interior Design students attending their December courses.

I planned the VM workshop so that it would be a practical based course, where I could also incorporate a retail safari across London, to present the festive Visual merchandising to the students and for them to see the styling principles in place on our high streets ! Within the retail safari tour, we visited Tom Dixon in Coals Drop Yard, then headed over to Liberty’s and Selfridges. I have included within the photos below beautiful examples of Visual merchandising seen at these stores.